softer lighting, music helps people eat less at fast-food joints: study
by：Marslite
2019-10-11
A new U. S.
The study found that soft lighting and music can reduce customers\' calorie intake by 18%.
People also prefer the restaurant experience here.
Researchers at Cornell University Brian Wansink and Koert Van Ittersum pair fast-
Include soft music and lighting, and then observe how it changes the customer\'s habits.
While the makeover doesn\'t change what people order, it does make them eat less than 18%.
On average, it\'s 775 calories, not 949.
Customers also think the food is better than before the renovation.
\"These results suggest that a more relaxed environment will increase satisfaction and reduce consumption,\" Wansink said . \".
\"This is an important message for fast --
Food restaurants that are often blamed for obesity: making simple changes from bright lights and sounds
Reflective surfaces can greatly reduce overeating
At the same time improve customer satisfaction.
\"The results were published in the journal Psychological Reports.
The study found that soft lighting and music can reduce customers\' calorie intake by 18%.
People also prefer the restaurant experience here.
Researchers at Cornell University Brian Wansink and Koert Van Ittersum pair fast-
Include soft music and lighting, and then observe how it changes the customer\'s habits.
While the makeover doesn\'t change what people order, it does make them eat less than 18%.
On average, it\'s 775 calories, not 949.
Customers also think the food is better than before the renovation.
\"These results suggest that a more relaxed environment will increase satisfaction and reduce consumption,\" Wansink said . \".
\"This is an important message for fast --
Food restaurants that are often blamed for obesity: making simple changes from bright lights and sounds
Reflective surfaces can greatly reduce overeating
At the same time improve customer satisfaction.
\"The results were published in the journal Psychological Reports.
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