the increasing importance of design for a meaningful technology experience

Before I learned that Tony Fader was a formerSVP for Apple\'s iPod division and reported it directly to Steve Jobs, there was a feeling that he followed the \"real man ship\" rule, I haven\'t read his GigaOm Roadmap profile yet, which he presented this month on stage in San Francisco.
The GigaOm event is more B2B and enterprise-centric regardless of the theme, although the conference is not typical in many ways, almost TED-like.
On the slogan \"intersection of design and experience\", you are almost waiting for earth-shattering insights from some of the best geeks, inventors, designers and visionary in the industry.
In this case, I should probably start with Tesla\'s chief designer, Franz von holzassen, unless I\'m sorry to miss that meeting, or Adobe on design, even a really cool discussion about using data to plan creative spaces, including Jennifer magnoffey and Herman Miller and recent design examples and experiences, the city center project in Las Vegas
But, Tony was very much interested in me because he had a personality that was \"like to say\" and that was refreshing and very arrogant at the same time.
He admits how easy it is to raise money now, because he is a well-known and trustworthy entity, because he has achieved so much success in reminding young people under the age of 20something-year-
Older people can work with mentors faster than they did 20 years ago to get their projects \"started\" because they have easy access to people.
It made me want to have lunch or even dinner with him.
You can\'t be in your forties or forties, you can\'t disclose your profitability at some point, and you have real metrics to build perceptions that aren\'t just \"perceived sales, but a sustainable company with intrinsic value.
Add for customers who solve the actual problem again and again. Post-
Apple, he built an energy source.
In an efficient residence near Lake Tahoe, he was very frustrated with the limitations of the traditional \"thermostat\" and he redesigned it with former Apple colleague Matt Rogers.
The end result is Nest Labs, his current entity, and where he spends his energy and time.
While the man has written more than 300 patents and has a history of success and seems to have been given the \"design\" and the design process, this is where he goes back to the basic message (
Rare in Silicon Valley)
This made me \"go.
\"He talked about the magical moment, which reminds me of Tony Robbins, who will create the magical moment in life as a daily practice.
He believes that not only do we have a responsibility to create magical moments every day for ourselves, but in this creation, the trickle effect has a significant impact on everyone and everything around you.
You create them and you won\'t wait for them to happen.
Once they are in motion, they will have a spiral bowling effect. You give (e.
G, provide magic in some form or form)
The universe gives back in a profound way you never imagined.
Tony said, \"fundamentally rethink experience and create magical moments.
\"It is clear that in this reference he refers directly to product design, and yetit is a way of thinking, a way of life, and not a principle behind a house or computer. Enuf said!
Other information includes how data and connections shape our world.
She thinks there are a lot of Einstein here, but not a lot of Picassos. (
Referring to the role of Steve Martin in agile as Picasso, this changed my interactions with the engineering team early in my career. )
Perhaps design is as important as technology itself, and over time, design has become richer and richer in our lives, and more people are aware of it.
In the play, both are on the verge of an amazing idea (
Einstein will publish his special theory of relativity, and Picasso will draw a picture for avinon.
They had a debate about the value of genius.
Artist or inventor, who provides more value?
You can probably guess what I think of this.
Instagram\'s Kevin cashrom in their-
List of speakers, the people I hear at large business meetings, tech geek forums, and in more intimate environments with Sarah Lacey and Pando on a daily basis.
I\'m a passionate photographer, but despite how many times I \'ve tried, I still haven\'t had Instagram coolaid.
I have an account but have never used it, and I get frustrated when I compare Instagram to many other \"blow out Park\" examples of design genius.
Don\'t get me wrong--
That\'s not to say that it\'s not a good idea or a tricky issue for me to filter basic photos on my smartphone, but is it worth Facebook paying for this?
Is it worth the market frenzy?
Is it worthy of the industry\'s honor badge for the game changer?
Cool is cool, but we have an industry that has been crowned for your gems when it really shouldn\'t be a gem, but in cool it\'s just a cool Category
Tony of the service said, \"the filter creates an initial wow factor, so it creates hope.
\"Hopefully essentially comes from creating a solution that provides a new way to do something and solve problems that people have encountered for a long time or in this situation, something that makes people feel more creative with little effort.
John Maeda, a famous designer who is currently dean of Rhode Island School of Design, talked about how Moore\'s law affects design.
Connected devices and networks fundamentally change the relationship between the world and design, but design may be more difficult to quantify than other aspects of information technology.
About 12 years ago, I first met with John at an early meeting and went out to play, and he talked about design concepts on the main stage.
I was a fan and still a fan today.
John said, \"you don\'t do technology, you do people and people, and then you re-add technology.
\"I can\'t help but want a group of John to replicate himself in Silicon Valley.
That\'s basic enough, but it hasn\'t been implemented on a large scale today.
Developers are usually still built for technology, and the human part is so thoughtful that the UI is often confused enough that large-scale adoption does not happen.
John said one of my favorite words-empathy.
He encouraged the audience to \"think differently \".
Empathy, he asserts, is the underlying force of the intersection of technology, art and design.
If the root of technology is actually art, then figuring out where technology, art and design collide is fundamental to understanding art.
\"Design in detail ---
\"It\'s all about compassion,\" John said . \".
Great design not only to add structure, product, idea or concept but also to take away.
When measured by enjoyment, more is great (
We always want more good things)
But when the concept of \"more\" is equivalent to more work or more effort, it is subverted.
The design balances the two, but in the course of our learning, although computers are able to create real situations and designs, they are not doing very well in creating this balance.
Today, we want more and more technology, but \"more and more technology\" does not necessarily serve us in the most effective way, no matter how many states there areof-the-
We integrate art and technology into our lives.
Ten years ago, technology made things better and more useful, but when \"more\" was no longer an ongoing, ongoing positive return, we began to turn to other places, such as design.
Because we are eager to balance, design is on the rise again.
Great design can help balance bothteach (and remind)
Less is more.
Pay less attention to product design (
Although this is part of his message)
In creating a compelling customer experience, squareandtwitter\'s jack dorsey took the stage with gigaom\'s om Malik.
Jack talked about simplicity.
Critical to great design and his work on Twitter, this is a good example)
So many companies focus on what they do, not the value they provide.
With regard to Square, he asserted over and over again that they are not engaged in payment business, but in e-commerce.
It is the whole e-commerce and e-commerce.
The business customer experience is not just part of it.
Offline merchants have never visited Analytics before, but by using Square, they can get simple data about customer behavior in real time, which can greatly change the focus and priority of their business. \"End-to-
\"The end is the end,\" said Jack . \".
\"We want to make sure they focus on the human experience of their business, not the trading experience.
\"Jack sayssquare\'s mission is to focus on small businesses that make the most sense, such as daily interpersonal interaction and communication.
The square essentially brings business to people, no matter where they happen to be, in this way transactions, exchanges and relationships are carried out all over the world, which was previously impossible.
Internally, Square expands this attitude by demonstrating transparency and trust in employees, demonstrating the \"voice\" of openness and care within the company.
Jack\'s philosophy is that when you remain open, you build the ability and trust of your employees.
To be honest, some of the best ideas might come from employees in other departments, or random ideas they put on the water dispenser at lunch.
Trust brings new and innovative ideas that often happen randomly when you least expect them.
\"You can\'t arrange ideas for innovation,\" said Jack.
This is by chance: When you gather great minds in one place and say \"go\", ideas are formed and executed quickly and seamlessly.
\"It also applies to instilling this behavior and culture in an organization so that the idea of free flow can not only see the light, but also thrive. Hear, hear!
I think entrepreneurs like this
Ideas like Richard Branson and Tony Xie would agree.
Photo credits: two photos from Tony Fader\'s interview are cut from the GigaOm Roadmap video and all the other photos.