songs by u2, bob dylan, others play starring role in super bowl ads

by:Marslite     2019-10-14
NEW YORK, N. Y. -
Music takes center stage in Super Bowl
Not just during the break.
Bank of America will have the rock band U2 sing a new song during a business break.
The pop band had a public jam in the Bud Light ad.
Legendary Bob Dylan\'s 1966 hit song \"I Want You\" will appear at the Chobani yogurt scene.
As many advertisers look for ways to attract 0. 108 billion viewers, they expect to listen to music during the Super Bowl. With each 30-
The second point is estimated to cost $4 million, and many companies are getting rid of controversial or \"serious\" points that could offend.
Experts say advertisers will be able to reach a wide range of people by focusing on music.
\"Advertisers are following what is really culturally transmitted,\" said David Berkowitz, chief marketing officer of publicis digital advertising agency MRY.
\"The conversation around Grammy Awards and VMAs is growing.
If you look at the most watched celebrities on Twitter like Katie Perry, Justin Bieber and Lady Gaga. \"—
U2 singing: the biggest musical stunt of the night included U2\'s break between Bank of America\'s first and second quarters to sing a new single \"Invisible\".
The World Bank is promoting partnerships with AIDS non-communicable diseasesprofit (RED).
The song will be downloaded free of charge on iTunes during the game, and in the next 24 hours, Bank of America will donate $1 each time it downloads to the global AIDS Fund. —
Bob Dylan: ballad singer Bob Dylan provides a track for the third Chobani ad
A bear ransacked a bear in a quarter.
Until he found the yogurt.
It is reported that Dylan will also appear in Chrysler\'s advertisement. —
Bud Light will also rely heavily on music.
An ad will be launched by DJ and producer Afrojack with a new song, ten feet high, which can be downloaded for free after the commercial is released.
Another advertisement shows that a man, after receiving the Bud Light from a stranger, was guided to carry out a spontaneous adventure and was on stage with the man at a concert with the pop band OneRepublic. —
ELLEN Music made her debut in the Super Bowl, and the ad starring comedian Ellen DEGENERES filmed her fairy tale blonde and three bears: she danced with different people\'s playlists, until a playlist is found for her party.
Whether the focus on music will help the brand stand out remains to be seen, but Tim karkins, a marketing professor at Northwestern Kellogg Business School, said the key is to connect music with the brand.
\"The risk of music is that you don\'t want the song to cast a shadow over the brand,\" he said . \".
\"When an Advertiser accepts music, you have to make sure that the brand is not lost.
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