seeking the light: supermarket lighting designers face the double challenge of providing both ambiance and energy efficiency.
In a scene, the color of meat and produce must be just right, but the lights cannot be too hot to make them wither the \"stars.
By the time the central aisle is filmed, the lights must be bright enough that customers can read the little printon packaging of everything from grain to shampoo.
However, unlike blockbusters with high regular budgets, supermarket executives have to pay close attention to the bottom line in terms of energy costs.
In order to achieve a good combination of commodity sales and efficient energy consumption, many supermarkets are canceling unlimited fluorescent lighting and instead adopting a more precise method to put light where it is needed.
Options such as ceramic metal halogen fixtures for focusing on certain areas and more energy-
Efficient lighting makes it possible to reduce the overall light output of the supermarket without sacrificing the market spark or packaging readability.
Lighting also set the tone for supermarkets.
Lighting level and lighting quality can indicate whether the store is fit for the budget-
Conscious consumers may want to attract more upscale customers.
\"Lighting has greatly affected customers\' perception of store brands,\" said Tara Parks, an independent lighting designer at Ypsilanti, Michigan.
\"This is one of the most important aspects of any store.
\"When lighting is used to set emotions, it feels green, and most supermarkets feel green in terms of energy costs, because they want to save money and show the image of environmental protection.
Smart energy consumption is especially important for grocery stores because many supermarkets operate around the clock ---
Even if they are not open to the public, there are often employees who store goods on shelves and carry out maintenance. [
\"Due to rising energy costs and concerns about the environment, the lighting design of supermarkets will certainly receive attention in the past few years,\" said Nadine McLearon, marketing and creative director of design manufacturing. (D|Fab)
A MadisonHeights, Michigan. -
Retail environmental design and manufacturing company.
\"New energy legislation forces supermarkets to focus on lighting earlier than they expected in the design process, and they focus more deeply on lighting than ever before,\" she said . \".
\"Many of our supermarket customers understand that light ingis
Verbal tips for customers
These are the most creative retailers. looking stores.
\"Supermarkets treat lighting as a marketing and sales tool,\" agreed Thomas Henken, vice president and director of design and product loading.
According to the European Food Safety Commission
With fluorescent lighting, ICE expects energy savings of 535 KW hours per door per year.
Fluorescents usually consumes about 803 degrees per door per year, while EFO-
ICE used about 267, onethird as much.
Notes in Brookhill Davenport, modified by Fiberstars-
Box door in Flint store, Texas. Thirty-eightEFO-
Replace 131 fluorescent lamps with ICE system-and-
System in the case.
It is estimated that the 131 fluorescent lamps will consume about 17. 2 kw (11.
Direct 5kw and 5.
Cooling load by adding box 7 kw)
More than five times that of 3.
38EFO consumption 1 kw-
According to Davenport, while the low heat output and lower energy costs of the fiber make it an attractive alternative to fluorescent lighting in the cooler, supermarkets are working on other LED lighting
For example, he said that the company is exploring the use of Albertsen.
Optical lighting of seafood box.
He said that LED lighting is also an option for signage inside and outside the store because it requires less maintenance and lower energy consumption than other types of lighting. [