lighting the rock concert corporate event
With lighting technology, stadium performances can be as intimate as small club performances.
The audience can be inspired, upset, moved or impressed by the emotions the artist is trying to convey.
This is one of the many complicated ways the rock concert industry has developed to enhance the live concert experience and make it truly spectacular.
According to Ethan Webb, he designed the lights for Marilyn Manson, My Chemical Romance and Green Day, and operated the lights for Rolling Stones and U2, when the effect of lighting is only under conscious consciousness, it is the most powerful.
The audience reacted more strongly to a song, but didn\'t necessarily realize it was the light that made them react that way.
\"When you hear the response from the audience, they don\'t know what they\'re responding to, but that\'s what you do, you always fight for a moment or two,\" Webb said . \".
For example, in my chemical romantic song cancer, Weber used the glare behind the band, which he called the light of God \".
\"The shadows created by the lights, from the far end of the arena can appear as high as 100 feet, making the band members look bigger than life, and producing fresh and dramatic effects.
The lighting works because it matches the emotional meaning of the song.
People who design and program lights think about how to enhance each song, but they are also involved in designing the overall visual image and audience experience of the entire program.
They helped create the artist\'s brand and had a strong impact on what we came out of the show as an audience and remembered.
The business community has been using concert lighting skills to improve the effectiveness of their corporate events and exhibitions by applying rock lighting techniques.
\"What do I do, what do my colleagues in the field of lighting and stage do,\" John Fisher, founder and head of lighting company light switch, told me, \"It is to help enlarge the musician\'s personality and the nature of their creative work to the scale that can fill the vast field.
\"Doing the same for the company means turning their unique brand and story into lighting vocabulary.
Fisher Stone started his rock career as the lighting director of the Smith family.
Anyone who has seen a performance by Smith or Morrissey can prove a strong love for artists on stage.
According to Fisher, everything that Smith performed, from where they stood on stage, or how they were lit, helped to strengthen the intimacy between the band and their fans
Because it didn\'t point directly to their spotlight, the Smithsonian had eye contact with their audience.
\"You know what it will look like when you have real eye contact with an artist, that kind of electric rush,\" he said . \".
\"I believe that\'s one of the reasons why so many people have such a close connection to Smith\'s performance because they really have the feeling of being in touch with the band.
\"Applying the rock lighting concept to corporate events means going back to the basic question that lighting designers originally had: What is the song about?
The question becomes: What is this product or conference about?
The goal is to identify the desired emotions that an event should evoke and align the visual elements of the event with that information.
\"We want to make sure it\'s the right size, respect the brand, and enhance the audience\'s sense of the brand,\" said Fisher . \".
In practice, this means that in a speech at corporate events, a young and dynamic executive comes in with gorgeous stones --star-
Just like the entrance, and older, more distinguished members of the board may get an entrance to the Academy Award.
Brands like autotrader
Feather Stone uses the lights to create a display space that reflects the company\'s vibrant, young, tall identitytech.
\"So when people walk into this space, we want it to feel very high --
\"Technology, very dynamic, very networked, with energy and connectivity,\" he said . \".
\"It has a vocabulary, like the cockpit of the spaceship and the mission control device, and a lot of pencil beams that are connected in the room.
By contrast, for Kia, a carmaker, Fisher stone creates a space that reflects the brand\'s maturity and solemnity.
\"It\'s a little more casual, softer, fresher and less busy.
\"Lighting the entrance to Ann & Robert H.
The light is designed to feel at the Chicago Children\'s Hospital. threatening.
\"We want to introduce a feeling of whimsical,\" said Fisher . \".
\"There is an elevator tower, which is our main focus and it is treated using concert technology like an aquarium.
It has a lot of projections, a lot of bright lights, a lot of colors, a lot of fun, it makes it as normal as possible to get people into the hospital for the first time.
So you will feel something bright, vibrant, colorful and engaging.
\"The good thing about lighting is that you have to draw 1,000 photos every night,\" Webb said . \".
Both the accompaniment of live music and the accompaniment of elevator wells have left a stronger emotional experience for the audience.